I remember the night-blooming cereus. It was rangy and clearly ambivalent about being domesticated, seemingly trying to crawl out of its pot (if it could), yet graciously blooming in the summer's humid evening air. In other words ... exactly the kind of plant you throw a party for, which we did.
It was a party at which music played through the window (“streamed” through the window, you might say). Music not very different from the music I gave to the marketing company I recently hired.
Earlier this year I laid out a ton of money for a marketing company to build my (very small) company's website. In addition to the money, the marketing company wanted other things from me. Like, information on what my company did that's useful, and a bunch of other stuff along those lines. There were dozens of pages that I had to write, explaining (a) how it was that I — miraculously — retained clients, and (b) why it was that I wanted to engage the marketing company's vaulted website production services.
After completing all of that, I decided to give the marketers two mix-tapes. So they could get into the proper spirit for building my site.
First tape: Country & Blues
Alejandro Escovedo – California Blues
Canned Heat – Goin' Up The Country
Chet Atkins & Doc Watson – On My Way to Canaan's Land
Del McCoury – Learnin' The Blues
Dwight Yoakam – Little Ways
Steve Earle & Emmylou Harris – Goodbye
Etta James – Whatever Gets You Through The Night
Fabulous Thunderbirds – Tuff Enuff
Gary Allen – Nothing On But The Radio
Guy Clark – Dublin Blues
Hot Tuna – Hesitation Blues
Iguanas – I Moved Too Slow
Jimmie Dale Gilmore – Defying Gravity
Joe Ely – Slow You Down
Joe Stampley – Do You Ever Fool Around
Johnny Duncan – It Couldn't Have Been Any Better
Johnny Lee – Lookin' For Love
Jon Spencer Blues Explosion – Special Rider Blues
Mike Ness – Dope Fiend Blues
Red Willow Band – Finally Hit Bottom
Steve Earle & Supersuckers – Creepy Jackalope Eye
Second tape: Rock & Jazz
Art Pepper – Blues In
Bad Plus Trio – Smells Like Teen Spirit
Brand New Heavies – Have A Good Time
Hot Chocolate – You Sexy Thing (OK, so there's no way you can stretch your definition of acid jazz to call this track anything but R&B, but it mixed well with Jane's Addiction)
Jane's Addiction – Sympathy
Jazzanova – Bohemian Sunset (electronic Brazilian samba; my favorite track on the disc)
Jon Spencer Blues Explosion – Killer Wolf
Marc Ribot Y Los Cubanos Postizos – No Me Llores Mas
Mink Deville – Gunslinger
Morphine – Buena
Nada Surf – Inside Of Love
New Wet Kojak – Love Career
New York Dolls – Looking For A Kiss
Patti Smith Group – Ghost Dance
Pharoah Sanders – Tomoki
Sonic Youth – Hot Wire My Heart
So, I gave the marketing woman the discs, and her reaction was veeeery distinctly, "Ohhhhh..." (can you hear her voice's declining inflection of dis-interest?) Still, she ended up building me a terrific site, one that includes, Pam, an authentic photograph of the Intracoastal Waterway, taken somewhere between New Jersey and Florida.
Love it. New Wet Kojak? I saw Guy Clark for the first time last winter, here in Charleston.
We did throw a party for those blooms, didn't we? It was hanging outside from an eave, over that brick patio with all of the grass coming up through the cracks. Funny that I still have that plant. I should send you cuttings.
Posted by: Pam | 29 August 2007 at 09:43 PM
Really? It's the Intracoastal?
Posted by: Pam | 29 August 2007 at 09:49 PM
Wow. I thought marketing firms were supposed to work with you to shape your message. Not hand you a form and spit out a boilerplate website. Next time, call Hank. Bet he could help.
Hot Tuna and David Bromberg circa 1975 @SUNY Binghamton.
Posted by: Ellis Hollow | 29 August 2007 at 10:14 PM
EH: Just so you know, this is a post from a friend of mine (who will start having contributing some music posts from time-to-time). Knowing this friend, he wanted to control his message I'm guessing - and it's probably the difference between hiring someone to build a website and hiring someone to really develop a marketing plan for a company. Oh, and I don't think that I really knew what Hank did, besides sail and work in his garden - learn something new everyday.
Posted by: Pam | 30 August 2007 at 07:30 AM
I'd love to see Guy Clark. He's one of those Texas singers who make you want to live there. And as far as the marketing company and the website go, of course I'm not sharing my company's site, because the Internets are a funny place, and you can't be too careful. Surfice it to say that I was real happy with the marketers did, regardless of how they might have felt about the mix tapes.
Posted by: 3Dsound | 30 August 2007 at 11:33 AM